sustainable products

Sustainability

A marketing playbook for sustainable products 

7 May 2024 • by Goutam Challagalla, Frédéric Dalsace in Sustainability • 7 min read

Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...

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Digital sustainability: The new frontier for greener technology and business 

26 February 2024 • by Julia Binder, Michael R. Wade in Sustainability • 7 min read

From reducing greenhouse gas emissions to supporting sustainability objectives across value chains, digital technologies can promote sustainability by helping organizations visualize, scale, and improve processes. But in the business sector, the mechanisms...

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